We know that strong branding is the foundation for building trust, connection, and recognition online. That’s why we focus on aligning every piece of content with your brand’s voice, vision, and values.


We believe social media is more than just a place to post—it's where your brand comes to life.

We know that strong branding is the foundation for building trust, connection, and recognition online. That’s why we focus on aligning every piece of content with your brand’s voice, vision, and values.


We believe social media is more than just a place to post—it's where your brand comes to life.

We don’t just work for our clients; we work with them, taking the time to understand their business inside and out. By combining your unique insights with our creativity, strategy, and data-driven approach, we create social media that not only looks great but also drives real results. Together, we’ll build a cohesive, impactful brand that thrives in the digital space.

Collaboration is at the
heart of what we do.

We don’t just work for our clients; we work with them, taking the time to understand their business inside and out. By combining your unique insights with our creativity, strategy, and data-driven approach, we create social media that not only looks great but also drives real results. Together, we’ll build a cohesive, impactful brand that thrives in the digital space.

Collaboration is at the
heart of what we do.

OUR VALUES

SIMPLICITY

COLLABORATION

We believe that the key to success is to always be growing, both personally and professionally. As creatives, we are always striving to learn something new, to stay curious, to ask “why”, to find inspiration everywhere we go, to always be refining, and always improving. 

GROWTH

SIMPLICITY

COLLABORATION

GROWTH

OUR VALUES

Being a team means we are always working together, lifting each other up and cheering each other on. The world of social media is a collaborative one and we want YOU to be a part of the process as much as we are, so we can create your vision, lift you up and cheer you on. 

OUR VALUES

SIMPLICITY

COLLABORATION

GROWTH

We strive for simplicity; in our processes, our timelines, our designs, and our strategies. This doesn’t mean we are sacrificing quality or excellence, but rather ruthlessly editing to create designs and strategies that are beautiful, efficient and easy to understand. 

 We believe in work-life balance, not just for ourselves but for the businesses we partner with, helping them streamline their social media efforts so they can focus on what truly matters. Most importantly, we’re here to help other businesses grow, using thoughtful strategies to amplify their brand, build lasting connections, and achieve their goals with clarity and confidence.

Our "why" is rooted in a passion for freedom—freedom to create, connect, and make a meaningful impact

Our "why" is rooted in a passion for freedom—freedom to create, connect, and make a meaningful impact

Transitioning into a conventional 9-5 office job post-college graduation made me realize pretty quickly that it wasn't aligned with what I wanted out of life. As I ventured into blogging and leveraging social media to cultivate an audience, as a side hustle, I discovered a passion for the entrepreneurial side of working. This eventually led to me doing freelance social media work and ultimately co-founding Creative Waves Studio with Erika. What I truly love about what we do is helping fellow entrepreneurs in growing their businesses. 

CO-FOUNDER

SHANNON HOLT

I've always enjoyed creating art, but knew business was also something I wanted to pursue. I attended Western Michigan University where I graduated with a degree in Advertising & Promotion - it was the perfect medium.

During my time at Western I was a student athlete, where I did High Jump for their Track & Field team. Since graduating, I've traded in running for slower movement with walks, pilates and yoga. I love a good Rom-Com, but my go-to, neverfail show is always Friends. If it's a nice summer day you can find me either at the beach or relaxing by the pool and ending the day with the sun.

CO-FOUNDER

ERIKA DEPIERRE

sunshine & crashing waves

RomComs are Therapy

early mornings 

Long Morning Walks

sweet > savory

The Beach is Our Happy Place